This is a Coupang Eats commercial. We had to do camera tracking on set because all the cuts in this project required CG. I went to the set and placed tracking points for each cut, which made it easier to do the match moves. Additionally, we took photos of the set, as well as the shape and location of the lights that changed with each cut, in order to achieve natural-looking CG. Thanks to this, we were able to recreate the same set in the 3D scene and accurately replicate the lighting.
Styleframes
Credit
Client: CoupangEats
Agency: Keystone Marketing Company
Production: Element Pictures
Director: Yoo Sungan
VFX: Solid VFX Lab
Art Director: iljun Park
3D Artist: Justin Yeom, Baessii, Seongchan Park